Portfolio / 2026Rosario, Argentina
Working worldwide

Strategyinto form

I design brands, products and campaigns for ambitious businesses—then build the systems and teams that help them move.

Explore selected work ↓
Abstract chrome and smoked acrylic forms illuminated in violet
Brand systemsProduct experiencesCreative direction
RC
/26
01 / Selected work

Built to create
real movement

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02 / About

I connect the
whole experience

Brand and product are not separate disciplines to your customer. I work across both—combining direction with hands-on craft.

For 12+ years I’ve turned business decisions into identities, digital products and campaigns for fintech, crypto, technology and culture.

Today I lead design at LB Finanzas, shaping teams, systems and AI-assisted workflows that make ambitious ideas clearer and faster to launch.

Brand strategyDesign leadershipCreative directionProduct / UX / UICampaign systemsAI-assisted workflows

Have something ambitious in mind?

Let’s make it move ↗
Rodrigo Cano © 2026Rosario / Worldwide