Portfolio / 2026Rosario, Argentina
Working worldwide

Strategyinto form

I design brands, products and campaigns for ambitious businesses—then build the systems and teams that help them move.

Explore selected work
Abstract chrome and smoked acrylic forms illuminated in violet
Brand systemsProduct experiencesCreative direction
RC
/26
01 / Selected work

Built to create
real movement

Also in the archive · 03
02 / About

I connect the
whole experience

Brand and product are not separate disciplines to your customer. I work across both—combining direction with hands-on craft.

For 12+ years I’ve turned business decisions into identities, digital products and campaigns for fintech, crypto, technology and culture.

Today I lead design at LB Finanzas, shaping teams, systems and AI-assisted workflows that make ambitious ideas clearer and faster to launch.

Brand strategyDesign leadershipCreative directionProduct / UX / UICampaign systemsAI-assisted workflows

Have something ambitious in mind?

Let’s make it move
Rodrigo Cano © 2026Rosario / Worldwide